| Mission: |
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New Energy, New World |
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| Vision: |
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Aspire to become the leading green energy supplier in the world |
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| Core Values: |
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A commitment to innovation and shared success |
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| Operational Philosophy: |
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Systematic Management, Scientific Decision Making, Effective Execution, Performance Driven |
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| Corporate management philosophy: |
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Operating philosophy: Develop management capability, Act decisively, Achieve clear authority and responsibility |
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Decision-making philosophy: In-depth Analysis, Scientific Reasoning, Consensus Decision, Professional Support |
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Planning/ budgeting management philosophy: Analyse Objectives, Set Performance Goals, Consolidate Management Foundation |
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Communication and coordination philosophy: Ensuring effective communication on a firm foundation of clear accountability |
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Implementation philosophy: Encourage in-depth involvement from the management, Finding the right approach, Positive outlook, Encourage horizontal collaboration |
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Monitoring philosophy: Control at key points, Analyse discrepancies, Adopt decentralised management and management specialties |
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System implementation philosophy: Set up scientific and simple systems, implement procedures logically without personal agenda |
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| R&D philosophy: |
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Analysis before planning, emphasize market oriented strategies, projects guided by leading principles, protect investment with clear planning and close monitoring by set procedures |
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| Quality philosophy: |
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Comprehensive, fully utilising the talent and procedures without exception and compromise |
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| Service philosophy: |
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Service model: Every staff is a service provider, every department is a service unit. Forge the service chain with upstream and downstream services |
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Five service standards: Sincere, attentive, careful, patient and pleasant |
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| Procurement philosophy: |
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Consolidate and integrate, be honest and self-disciplined, a professional and sophisticated work style with effective procedures |
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| Sales and marketing philosophy: |
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Capture the trend, build the brand, nurture the channels and work together to win |
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| Brand management philosophy: |
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Accurate positioning, quality assurance and effective promotion |
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| Safety philosophy: |
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Safety is everybody’s responsibility |
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| Environment protection philosophy: |
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Promote harmony between the company processes and nature |
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